Men who don’t wear glasses don’t think they need them, according to a survey of more than 1,000 Australians, which suggests they’re often buying into the idea that wearing glasses makes them a more attractive person.
Advertisement The research by the consultancy company Gartner was conducted in Australia between June and September 2016, surveying more than 5,000 people.
It found that while people with glasses may think they’re more attractive, they’re less likely to purchase a pair if they’re not comfortable wearing them.
In other words, if you’re not confident wearing glasses, you may want to reconsider your decision to buy a pair.
“The glasses industry may see the appeal of people wearing glasses as an alternative to wearing them, but that is not the case,” said Gartners senior director of consumer research and advisory services Daniel Williams.
“There is an opportunity for consumers to purchase more value by avoiding the stigma associated with wearing glasses.”
“Some of these people may think that they’re being more attractive by wearing glasses but they may be being more likely to have a negative attitude towards people wearing them,” he said.
“This means they may also be less likely than others to use glasses in the future.”
When asked to rate their confidence in wearing glasses based on whether or not they had ever had to wear them, just over half of those surveyed (54 per cent) said they had never had to do so.
Of those, about a third had worn glasses in one fashion or another.
The most common reason given for wearing glasses was to be more stylish, and almost one in four (23 per cent, or 20 per cent of the total) said it was because they were uncomfortable.
People with a disability and people who have limited mobility were also more likely than those without a disability to consider wearing glasses to be uncomfortable.
The survey also revealed that wearing sunglasses may also affect a person’s self-esteem, with a majority of respondents (57 per cent and 54 per cent respectively) saying they were less likely not to wear glasses when they had a disability.
“Many of these individuals may have a personal relationship with their glasses and they may have experienced their glasses in a different way than others,” Mr Williams said.
“This may have influenced how they view their appearance.”
The survey also showed that the perception of glasses may affect whether they buy more expensive eyeglasses, or whether they might even stop wearing them altogether.
This may also explain why people who wear expensive sunglasses are more likely in many cases to be perceived as ugly and unattractive. “
These respondents are likely to be older and less confident in their appearance than those with glasses, and may feel that their physical shape is a reflection of their personality,” Mr Williamson said.
This may also explain why people who wear expensive sunglasses are more likely in many cases to be perceived as ugly and unattractive.
The research also revealed some of the most common reasons given for not wearing glasses.
A majority of people surveyed (55 per cent), or nearly two in three, cited safety as a reason for not buying glasses.
Another 30 per cent said it affected their sense of social class.
“It’s not surprising that there are those who don`t want to be seen as less desirable because of their physical flaws, so there are some people who are likely looking at their appearance as an obstacle to social status,” Mr William said.
Mr Williams says this is likely to include those who are in a low social class or in relationships where they are less likely in general to wear sunglasses.
“We’ve seen that wearing expensive sunglasses reduces a person`s perceived attractiveness and confidence, which is particularly significant in relationships and friendships where the perception that one is less attractive is not as relevant to the other person,” he explained.
“A high-earning relationship partner may be seen more positively by their partner if their partner wears glasses, so it could have a significant impact on their overall self-worth and social capital.”